Introduction & Criteria of the certification
Before creating www.most-expensive.coffee we set ourselves the goal to offer an absolute customer–friendly and ethically correct website about the most expensive coffee in the world. During our research we realized the Internet is providing a lot of scum of what companies called “Kopi Luwak”. They use wicked methods, caged animals and mix it up with fake beans. It is absolute recommended to NOT BUY any products except what is listed on this website. It was difficult work to find what would meet all criteria. At first we just wanted to offer the civet coffee with the best product description, but we were wrong; after we went deeper, we recognised that a good and serious description, like “100% wild Luwak”, doesn’t mean anything in this industry! Money talks! So we wanted a chance to offer the world a filtered-website for customers who value ethics in production and products. In this sense we established our own certification, which is a centralization of the important characteristics Kopi Luwak products should fulfill. All our criteria we have researched for were the following:
Our research methods – the most difficult part of creating this website:
In January 2014, a milestone in the business of the most expensive coffee was reached. Tony Wild, an important activist for cage- free Kopi Luwak, saw to it that “animal welfare” criteria was included in UTZ Certification. This is one of the most internationally respected coffee certifications providing assurance to the consumer that their coffee is produced in an ethical and sustainable manner. After this big news, the World Society for the Protection of Animals (WSPA) released a list of companies and resellers around the world which stopped offering Kopi Luwak in their stores. Harrods, Selfridges and Firebox were some of these ethical pioneers. It was clear these companies attached importance to ethical production and products. In May 2014, some of these companies restarted to sell Kopi Luwak again, but this time they offered civet coffee UTZ certified. We checked these products ourselves and they acted correctly: Absolute free-range Kopi Luwak was born. Furthermore, we started to analyze other aspects of Kopi Luwak offered this way, and we found that companies with UTZ certified civet coffees fulfill all relevant criteria for an authentic, real and ethically correct Kopi Luwak.
Another important seal of approval is the Rainforest Alliance. The “Rainforest Alliance Certification”, includes an ecosystem conservation program, protection of wild animals and waterways, prohibition of discrimination in work and hiring practices, prohibition of employing children under the age of 15, requires the use of protective gear for workers, provides guidelines about agrochemical use, and the prohibition of transgenic crops. The existance of this certification on a kopi luwak product is high-grade proof it was ethically produced.
(Never trust any kopi luwak products which are not listed there)